• Sorry, didn't make it clear - yes i'd pay that for a SW movement if i liked the watch. I don't really differentiate between Sellita / ETA - i see them as basically the same - robust serviceable movements that do the job of making the hands turn at roughly the right rate.
    I'm more about aesthetics (cos I'm shallow innit).

    Prices for those movements are pretty similar as well, so if you're paying £2k + for a watch with ether of them in, the choice ETA or Sellita isn't a material difference to the cost to the maker making it - the uplift in cost you're paying for is all the extras - finish, materials, nice fluffy brand backstory and marketing etc.

  • so if you're paying £2k + for a watch with ether of them in

    Or £5k+ if you're buying an IWC Portofino with a Selita SW300 in...

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