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Looks like they've just scaled it/standardised to cases per million.
The obvious outliers of UK/USA/Sweden tells its own well documented story about how long it took to lockdown, how effective testing has been etc, no?
Edit, just had a look at the website. Actually pretty good context for how each country has responded:
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Looks like they've just scaled it/standardised to cases per million.
There's no scaling as far as I can tell, since they're only interested in the shape of the graphs. They do give a figure for cases per million, but on that basis Luxembourg and Iceland are complete failures despite having apparently "crushed" it. Norway and Austria are also in the same ballpark as the apparent failures.
The obvious outliers of UK/USA/Sweden tells its own well documented story about how long it took to lockdown, how effective testing has been etc, no?
Well kind of, but in some senses it's still too early to tell. It's really uncertain what will happen in those countries when lockdown is eased. My best guess at a measure of success would be deaths per cases per million. If you've had lots of infection but relatively few deaths then you're probably further along the route to actually getting things back to (a hopefully better) normal. Ultimately that's what beating the pandemic will be.
I'd be interested to see population density for those various countries or, at least, some indication of the scale of large urban centres. Also, when did most of those countries have their first cases? Did some of them benefit from learning from other countries. Finally, what now? Have they lifted their lockdowns?