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Islabikes, of all people, have been giving this side of things a good go - circular economy etc: https://www.islabikes.co.uk/imagine-project/imagine-project-the-story-so-far/
I wonder about the front end of stuff too, i.e. how it's made. I try to buy stuff made in places I assume have good labour practices like Germany and Japan (Ergon/Nitto particularly seem to be on the ball) but for a "green" industry most manufacturers are pretty opaque about the supply chain of their bikes/parts and the conditions of the people who make them.