Jut looking at a list of brands using Selita SW300-1 in one shape or another
Hublot IWC Montblanc Tag Heur
I honestly would have no preference for a modified ETA over a modified Selita. Surely its just brand snobbery?
Probably, and it's a recent thing, I think Tudor have been smart in realising that consumers suddenly care about it when they hadn't for decades.
@Regal started
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Jut looking at a list of brands using Selita SW300-1 in one shape or another
Hublot
IWC
Montblanc
Tag Heur
I honestly would have no preference for a modified ETA over a modified Selita. Surely its just brand snobbery?