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I wouldnt be suprised if my Panerai has a cookie cutter movement... But different times...
Now, that would bug me. Especially since most top brands are now doing inhouse movements (even if theyre forced to). Back then, there were ETAs or ETAs, Unitas or Unitas.I dont mind an ETA on a smaller brand but it bugs me to get a selita in a Sinn.
I love the Bucherer Oris Sixy Five, but its the Selita that turns me off... Its big tom for a cheap off the shelf movement.
Maybe thats it... I seee Selita as a cheap knockoff of an ETA.
ChainBreaker-
I'm not sure there's really much difference between Sellita and ETA, certainly in respect of movement design - the ETA movement patents expired so Sellita basically cloned them (think they used to work with ETA before then so knew the same suppliers etc as well). That Oris movement is Sellita's clone of the ETA 7750.
PS - Unitas PAMs are the way forward too (mine's one) - tried and tested movements and you get to swerve having to send it off to the famously rigorous and customer-friendly Panerai service centre if you don't want to.
Detritus
Not all movements are equal.
Compare a stock ETA 2824 like in my Steinharts and the ETA 2824 in an older Tudor Black Bay and not many people would begin to suspect they are the same movements.
Same goes for the big pocket watch Unitas 6498 inside some Panerai. You can buy one for £250 from ETA. It was the first movement I learned how to service. Fairly sure Panerai have fiddled with it before selling for $$$$