• Ultimately it to me seems a strategy of "you cannot trust these people at all, not even when they say the sun comes up every day!" by trying to link their name/actions with all sorts of things, and some of it sticks.

    Don't forget that you also need to employ the doublethink of simultaneously implying that everything that has ever been said by a Nobel Prize-winner is de facto true, because THEY WON A NOBEL PRIZE!!11!!!1!11!!11!!

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