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God no! My suggestion was that he try to learn more about watches and maybe try wearing a few and finding out what he likes to help inform his decisions. It's not easy to tell somebody what to invest in if they have no understanding of it.
I just gave him a quick explainer of the Rolex situation, more for the business strategy discussion than anything else. It's an interesting case study I suppose.
Anyway, I'm confused. If he turns up with a bunch of steel subs, shall I get pics to post here or not? :D