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I dunno, you try conducting your business that way, see how far you get.
Example - I agree a rental contract with potential tenants. They are happy because they’ve found a home. I send them a summary contract with the agreed figures and state that the contract is to follow.
A couple of weeks later and a few days before issuing the contracts I tell them that it’s now 20% more expensive because magically the market has got really hot overnight.
That’s a shitty thing to do, no? Ignoring the emotive ‘poor buyers’ and ‘evil landlords’ tropes, obvs.
All this stuff about looking someone in the eye and making a deal is kinda weird. It's a transaction, just because it's a home doesn't mean it should have it's own rules.