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Yeah, the market workouts and virtual reality and then shout "it's just a game" when you've paid your money and don't get the feckin' virtual worlds they promised. They lowered the entry requirements for the Alpe thing I wanted but it's still ~4hrs of riding depending on what you know about the game, ie. I got a bunch of points just doing a 1000W "sprint" and knowing you get bonus points for finishing circuits, so do all the easy flat shit first. But still.. knobs.
No idea, I don't use Zwift. Although I agree with you, it's utterly pointless to limit stuff that's not purely cosmetic. Gamifying indoor stuff probably helps with accessibility and motivation for many, but it's still a workout thingy, not a game.