The biggest advantage with LN and Veritas is they can pretty much be used out of the box. Other than that you pay a premium for branding.
As @stevo_com and @wildwest have said a bit of work on old bailey pattern planes will give you a great tool for relatively little outlay (all the LN stuff is high end modern reproductions of bailey pattern planes anyway).
If you really want a new plane look at the Axminster Rider range (still need some set up) or Quangsheng planes. Both are decent quality tool steel but come in at a much lower price point than Veritas or Lie Nielsen
I probably wouldn't buy one, but I have tried a really well maintained Lie Nielsen. They're absolutely beautiful to use, it took wafer thin shavings on a crazy grained fretboard. Really satisfying!
The biggest advantage with LN and Veritas is they can pretty much be used out of the box. Other than that you pay a premium for branding.
As @stevo_com and @wildwest have said a bit of work on old bailey pattern planes will give you a great tool for relatively little outlay (all the LN stuff is high end modern reproductions of bailey pattern planes anyway).
If you really want a new plane look at the Axminster Rider range (still need some set up) or Quangsheng planes. Both are decent quality tool steel but come in at a much lower price point than Veritas or Lie Nielsen