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Other half works for a charity but with big corporates quite a bit and apparently a lot of them have completely slashed their Q1 marketing budgets to focus on other things. E.g. in Coke's case this includes focusing on getting their products to hospitals etc. (it's not all Coke, they sell a lot of bottled water, orange juice etc. too).
Fox
The part I don't understand is that advertising budgets have tanked. I work for a TV channel, we've got record viewing figures surely now is the perfect time to go hard on your advertising.