https://horahalus.com/2016/04/20/how-did-daniel-wellington-get-so-popular-and-why-i-will-never-buy-one/
Thanks Regal.
Some of that I'd read before in other articles. Aside from the laziness of the design and the use of influencers to sell tat, I'm not sure on how they used unscrupulous business ethics?
Dunno, other than the hefty profit margins on said tat.
@ricky2slicky started
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https://horahalus.com/2016/04/20/how-did-daniel-wellington-get-so-popular-and-why-i-will-never-buy-one/