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https://overcast.fm/+Y2jbQAKlM
Rapha has been one of the most innovative, aspirational and disruptive businesses in cycling, and Simon Mottram is the mastermind behind the brand. Rapha began from a single concept: Mottram's feeling for road cycling, and how he wanted it portrayed.
From a single jersey that wasn't even ready in time for the company launch, he built Rapha into the darling child of cycling brands. It inspired an entirely new market of 'micro apparel brands' and showed many others of the cycling industry the power of storytelling. Here's Mottram's story of how he started this remarkable business.