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They basically have the research/data recording infrastructure in place from previous studies they have run (which are based in nutritional science, but are essentially unrelated to COVID-19). It's a bit like that gin distillery in Bristol that's producing hand sanitiser - using already available facilities to help with the effort as it is much quicker and more efficient than starting from scratch.
Nef
@yoshy
What's ZOE's involvement in this new app? Nutritional science company?