What's even stranger is the picture on the 'Product' page with a bloke riding the bike whilst two women jog next to him?
True! Classic example of engineers who do not ride bikes who thinks they have come up with a better solution and crappy marketing material.
Nicely put, that's basically what I thought when I took a look at it
This junk gets "invented" every few years. The Alenax was the most well-known, but I bet Kickstarter has a few variations in the graveyard.
https://www.sheldonbrown.com/brandt/alenax.html
@MisterMikkel started
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What's even stranger is the picture on the 'Product' page with a bloke riding the bike whilst two women jog next to him?