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There should only have been a single face to communicate everything, it should have been Chris Whitty.
Chris is an academic and doctor and probably operating on 3 hours or sleep a night. He's also shy and private. He's the best mind for the job, but not the best mouthpiece for the policy. It stinks of Boris deferring to experts but wanting to maintain a safe distance if things don't work out.
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I agree about Chris Whitty, but that's to not give him some credit... he didn't become CMO by also not being ambitious and political too... that may be driven by bolstering and strengthening health and an introspective ambition and leadership rather than a personal ambition and extroversion... but he's definitely a skilled, calm-headed, clear communicator.
Of the people there are, he's the single best person for that role.
Why this govt is a farce in simple terms:
A govt in charge of a divided country after years of Brexit talk and a 50/50 split through the people, doesn't possess the authority to unite and lead... which is what we're seeing by so many people ignoring advice.
Labour couldn't have done better unless they put Chris Whitty in front of Corbyn and not behind. Likewise Tories can't do better because Johnson is trying to treat this as a Churchill moment when he is no Churchill. The Tories treated it as a political moment when it was a health moment.
We're fucked because of the ego of a fraud.
The NHS is the thing that can unite this country, saving loved ones is the thing that can unite this country... everything else falls short.
Where this govt has led us... things will now only change when the deaths have stacked up enough to bring it home to those who disbelieve in the situation (and after years of 24hr "breaking news" and constant catastrophe, to a lot this will sound like the boy crying wolf again and is part of why they're ignoring advice).
In short... we fucked it up. Now it has to get a lot worse before it gets better. But arguing about that on the internet is just a form of passing time until someone close dies. It's a tragedy, it was avoidable.