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Perhaps if the government provided an honest explanation of what will happen if people don't follow the guidance behavior might change. Explain to people what dying of ARDs without a ventilator or any medical care is like, and how many people face that unless we massively change our behaviours. Instead of sunny optimism and 'we will win in 12 weeks'.
Anyone with kids knows that it is important to explain the consequences of behaviour. I guess Boris hasn't had much involvement in raising his.