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I mean, I imagine demand has suddenly gone through the roof. Better they're honest than leave loads of people disappointed that their order wasn't fulfilled.
Bakery Bits isn't amazon, and I imagine their inventory isn't anywhere near sophisticated enough to handle such a huge increase in load. I could also see it being hard to confirm with suppliers when restocks will be available.
Thought 'fuck it, as supermarkets appear to be out, I'll order a big bag of flour and some other things I've been meaning to get from Bakery Bits', and they've got a notice on their front page that due to overwhelming demand they're not taking orders at the moment. I guess flour doesn't keep well enough that you want to have a warehouse-full, but this is bananas...