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AFAIK the stores do well, its just as the article says, a lot of investors in the very large companies expect their 20% ROI each and every year and if they don't get it they start getting itchy feet.
Feel like the two cycle republic stores I know of function really well, they have good staff and folk make a genuine effort, standard issues with dealing with those from above in some cases. I guess the outcome will be they are split off and sold to another retail group?
Didn't see it posted anywhere else but Cycle Republic seems to be going as well
https://www.cyclingweekly.com/news/latest-news/cycle-republic-and-boardman-performance-centre-set-to-close-451741