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yoshy
While I, too, am enjoying the mainstreaming of vegan food, there is the additional dimension, as touched on in this thread before, of small(er) vegan businesses suffering as a result. Here's a case in point, a vegan pizza business in Manchester.
http://fatgayvegan.com/2020/03/05/independent-vegan-pizza-in-manchester/
Obviously, that larger companies enter a burgeoning market to profit from it isn't exactly surprising, but supporting smaller businesses is always important whichever kind of product is involved.