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Meh. Having the right principles isn't the same as having a decent product. Businesses fail, and it's easy to blame KFC having a vegan burger.
kl-
This is really not about small companies making a bad product. If I don't like a particular vegan product, I won't buy from that company, either. This is more about market reach, e.g. Greggs. I consider chainisation a huge problem… Obviously, chains are failing left, right, and centre, as continuity Thatcherism now destroys her homogenised high streets, and high street chains are merely being replaced by even worse businesses, but some still do cause problems for smaller traders, not only vegan ones.
Oliver Schick
While I, too, am enjoying the mainstreaming of vegan food, there is the additional dimension, as touched on in this thread before, of small(er) vegan businesses suffering as a result. Here's a case in point, a vegan pizza business in Manchester.
http://fatgayvegan.com/2020/03/05/independent-vegan-pizza-in-manchester/
Obviously, that larger companies enter a burgeoning market to profit from it isn't exactly surprising, but supporting smaller businesses is always important whichever kind of product is involved.