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@DarrenFranks
Isn't the entire concept of fund-raising really about raising awareness and leveraging attention to encourage a wider network to make donations? I only find it uncomfortable when it's misrepresented as the primary reason for undertaking something.
My first TCR was a massive step into the unknown and a genuine challenge. I figured it would garner some interest and there was an opportunity to channel that into something positive beyond myself. It raised 15k for Cancer Research. It wasn't why I raced, it was just a bonus that could easily not have been.
It's more difficult to generate fundraising interest since, as with experience the challenge is lesser and the story less inspiring. Done well it also takes a huge amount of work and doesn't really lend itself to racing at the sharp end. Instead I switched to working with CRUK to create events and to mentor other fundraisers.