Ultracycling

I maybe haven't articulated myself fully, aware that what I'm doing is challenging someone's good intentions and have done a slightly poor job of tip-toeing (or stomping) around. My root point is that in a room full of privileged white men it would be a shame if we came to the conclusion that taking part in an ultra event is an effective way of contributing to a good cause, unchallenged.

Anyone considering taking part in something like this likely has enough disposable income to make a regular donation or even better, take a pay cut to give a voluntary afternoon a week to a charity/good cause by either doing menial work, or consulting in their day profession for free to a charity. Aa a result maybe buy less expensive bike stuff, go on fewer holidays, eat out less, etc.

£1 donated monthly for five years goes much further than £60 donated as a one off because the regular can be planned for (refer to donations thread on this very site). Same for committing to regular voluntary work which generates income. All actions help and there's no reason not to take on sponsorship for challenges, but there are more effective (less exciting and sexy) ways of helping...

And your point is good - cycling for charity is fun, easy to relate to and will encourage people to talk about a cause, raise money for it, donate... which is never bad... But often the more boring solution does considerably more unfortunately.