What time is it? Watches and horology

Millennials wrote about you Gen-xers

This idea that a watch is useless because we have a mobile phone now can only be true if your phone is permanently glued to your hand is being checked a million times a day. Fuck that.

Mm, I have thoughts about that, not for here though.

I was partly selling mine to fund the Rolex, ended up not needing to so I’m not desperate to move it on, but it’s still not being ridden at the moment. Not because it’s not a great bike, just because I have no storage solution for it.

Maybe the market for custom bicycles is collapsing as everyone moves onto Swiss watches.

Guardian wrote about you people

“A watch was merely a watch,” until mobile phones arrived, says Bill Prince, editor of GQ Watch And Jewellery, “whereupon it was assigned many more attributes, not least the ability to define the wearer’s taste and social standing.”

What a load of shit.

What about gold retirement watches being given as gifts? What about stainless dive watches? What about the Swatch revolution based on the Bic model of cheap disposability?

Watches have always had an element of status.

The idea that Castro rocking a gold president back in the day didn't convey his taste or social standing, or say the Mad Men costume dept having Don Draper wearing an stainless Explorer later on as fashions moved in a more casual "adventure" direction is fucking laughable. Especially from someone at GQ.

/rant