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@Oliver Schick
Well, I seem to see new small vegan businesses pop up all the time. With Ms Cupcake, I assume it's just that her rent has been raised so far as to be completely unaffordable. She's built a reputation so can undoubtedly afford to change tack. I'm sure she won't go away completely.
I looked up one of my favourite traders the other day, Itis Eats; it seems they haven't been at markets but Mike has been cooking all over and is seemingly thriving, also writing a cookbook. While I miss their fish burger, which is the best vegan burger I've had, I can completely understand that if you're a chef you want to do more than just burgers or rotis at markets. You get staff churn in all businesses, and if they're small and can easily change focus, you will just get less continuity.