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  • Very valid points.

    I'm honestly just interested to know what peoples thoughts on it are.

    It's essentially technology vs craftsmanship, but believe there is room to blend two, where appropriate.

  • Where is appropriate?
    i.e. when do you need bespoke when steel won't do?

    Initial thought is custom bikes for people who want to go as fast as they can.
    If you buy a wyndy milla, fifty one, enigma, burls, duratec it's partly about quality/craftsmanship/colourscheme and partly about speed (especially if your bodyshape doesn't suit OTP frames)

    Printed lugs with tubes of any material (stainless, carbon, alu, ti) bonded could be a super-easy route to bespoke performance.
    If you could de-skill the bond process and hone the design rules you could have a scanning booth at the LBS in which customer selects riding style, gets scanned on a fit-bike and returns 3 days later to collect the frame for an "artisan spray job" of their choice.

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