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It doesn't have to be brains. Thick skin, the c0mpetitive drive to win turf battles in and outside the party, and the willingness to say the nonsensical in the face of the media go a long way.
itsbruce-
Reminds me of this Jam sketch: https://www.youtube.com/watch?v=kGex0kLgNok
(Bonus Fila Brazillia as the soundtrack)
cyclotron3k
Sure, but to be useful to influential people over a period of time there usually needs to be something there.