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What is it? Recruitment video? Brand statement? Some sort of pivot in strategy (‘its a movement’)?
Cringe yes; just like reading ‘passionate’ on CV/Linkedin.
amey-
they are shoring up core brand passion before they pivot to helmets with visors and cameo baggie shorts. rapha 2021 is ski lifts to the top #fullsuslife
youramericanlover
8 plus minutes of cringe.
https://www.youtube.com/watch?v=xaCHqTpoRwE