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@JB
Video completion is not a thing for a content creator, as in, it doesn't matter to them. Adverts being viewed are what's important. Hence, they're at the beginning. If the video is longer than ten minutes, you can put as many ads as you want in. Obviously, having a higher average watch time per video is just 'good', though. IIRC GCN have one of the highest average watch times on Youtube for a major channel.
Then we have things like sponsorship deals though - where average watch time definitely is taken into account by those sponsoring videos - I would assume.