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ChainBreaker
It's just a content thing.
That last Daytona video has 2.6m views. So guessing >$7k already. The sub on is at 5m. And given that they're the type of videos people watch the whole way through it is unlikely to be lower, and could be higher.
And that's before you get the extra traffic to their watch business, as well as grooming buyers. You'd assume the type of people who'd buy 2nd hand like a deal, and thus would be interested in the value proposition of a high-end fake - regardless of whether they'd actually buy one.