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Good question. Probably advice that can be given for many posts in the thread.
But not really. Fast fashion is shitty for the environment, and I care about that. Brands that appear to be trying to discourage it in one way or another (Patagonia, Fjallraven) are so fashionable currently that there are tons of crappy fakes circulating. I've seen so many fake Kanken bags recently, it's disgusting.
Fashion trends (very nearly posted in 'I hate' - might still make it there)