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^^^^ This is not dumb. It is very clever pandering to his crowd who love it. He makes self-deprecating jokes about his hair and orange look. At the same time it enrages his enemies in the environmental movement - his crowd love that. He produces a few sound/video bites that get shared far wider than his usual audience, even here.
https://www.independent.co.uk/news/world/americas/us-politics/trump-rally-speech-orange-hair-lightbulbs-toilets-showers-milwaukee-a9284301.html
"Trump renews attack on lightbulbs and goes after dishwashers, fridges, toilets and showers"
'Donald Trump has revisited his vendetta against energy-saving lightbulbs, ascribing them the blame for his orange hue while extending the focus of his ire to include showers, dishwashers and toilets in a wide-ranging rally speech in Milwaukee.
Despite claiming an aide had warned against mentioning lightbulbs ahead of his address, Mr Trump complained “the new lightbulb costs you five times as much and it makes you look orange”.'