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instant coffee still accounts for over 75 percent of coffee bought to drink in British homes, as opposed to well under 10 percent in the U.S. and France and one percent in Italy.[10]
Bloody hell.
My new boss drinks instant, I thought he was some kind of crazy outlier. I literally don't know anyone else who drinks it.
https://en.wikipedia.org/wiki/Instant_coffee
I just assumed they were adding back in some waste product and calling it wholebean :)