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https://en.wikipedia.org/wiki/Instant_coffee
I just assumed they were adding back in some waste product and calling it wholebean :)
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There was a ‘how it’s done’ program on tv before Christmas. Basically brew coffee (capture odour/steam in a vessel of some sort). Get rid of all the water which leaves a thin sheet of coffee concentrate. Break up the sheet into granules. Put the granules into the jar/can. Something special happens with the foil and can’t remember what. But as you seal the jar put in some of the odour captured earlier so that when the seal is broken by the consumer they get a fresh waft of coffee.
No, no it's not! I don't really get it; Milicano and Azera have a small amount of microground actual coffee in them and they're quite drinkable. A more expensive slightly less mass-produced product with a bit more microground in it should be better, even by my flawed logic, but it's not. It tastes like Maxwell House. How do I even know that? I wouldn't be able to tell you what that was if we didn't have a big blue catering tin of it sat in the kitchenette at work, because I don't think I've seen the stuff since the mid 1980s. I didn't even know you could still get it, but it's obviously still available in the catering fraternity. It tastes like the 1980s and not in a good Duran Duran Miami Vice white linen suit with no socks kind of way.