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No, no it's not! I don't really get it; Milicano and Azera have a small amount of microground actual coffee in them and they're quite drinkable. A more expensive slightly less mass-produced product with a bit more microground in it should be better, even by my flawed logic, but it's not. It tastes like Maxwell House. How do I even know that? I wouldn't be able to tell you what that was if we didn't have a big blue catering tin of it sat in the kitchenette at work, because I don't think I've seen the stuff since the mid 1980s. I didn't even know you could still get it, but it's obviously still available in the catering fraternity. It tastes like the 1980s and not in a good Duran Duran Miami Vice white linen suit with no socks kind of way.
Probably good Brexit rations.