• Yeah did you watch the vid I was responding to? Swatch Sistem 51 - fully sealed in the plastic case and self lubricating. Swatc quote a lifetime of 20yrs +, but yes, what’s the point?

  • I suppose it's a price point that puts it in competition with Seiko 5 with different styling. It's a canny move I think.

    I read in the FT that they produce and sell wo million Sistem51 per year. Not bad for a watch that has a movement that takes less than 30 seconds to assemble, entirely by robots.

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