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  • As with all sponsorship (F1 and cycling included), size and positioning of logo is a major part of the deal. Kit, from car to bike to helmet to jersey, has to accommodate the requirements as well as they can. See also the preponderance of sleeve and rear sponsors in football or how awful rugby league jerseys look these days. Full replica team jerseys are always a bit of a mess, but it does allow for cleaner takedown jerseys with title sponsor only or even no sponsor.
    The added complication for aero cycling jerseys is the massive amount of stretch in the fabric and the very different body shapes of pros. Even printing under tension, there is still going to be distortion of the logos across different fits.

    TLDR - it's tricky for team kit to be stylish.

  • Chelsea manage it.

    (You're right though. Designing across different presentations is hard/impossible right?)

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