The author of the new Ardern biography, Michelle Duff, wrote in the Spinoff that the campaign is unequivocally sexist and another attempt to “silence women”.
“#TurnArdern is just another manifestation of this simmering hatred of women that lies just beneath the surface,” Duff wrote. “The fact that a group of men are so threatened by the image of a powerful woman that they can’t even bear to look at her face is not really all that funny.”
This seems to me definitely misogynistic:
https://www.theguardian.com/culture/2019/dec/30/what-is-turnardern-and-why-is-everyone-in-new-zealand-talking-about-it