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edscoble
IME Swarfega is used as a generic term for workshop hand cleaner, so I'd expect to be able to go into a bike shop and ask for it, in the same way that I could ask for Copaslip and be given a generic anti-seize. I don't think the original point was about knowing brand names, though, more that even after explaining the staff were unable to help, suggesting a slightly disturbing lack of knowledge. FWIW I've always had reasonable service at my big local Evans, albeit with the caveat that I've usually ordered anything slightly unusual (e.g. rollerbrake grease) online for in-store pickup.