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@Jingle_Jangle
As I am on holiday, I figured I might do a bit of upkeep and maintenance on my winter bike.
Earlier today, as I was passing Evans at London Bridge I stopped in, with a view to buying some Swarfega. There were four member of staff behind the desk.
None of them knew what Swarfega was.
When I explained it was a product for getting oils off your hands after a spot of maintenance, and that they might have a similar product from a different manufacturer, they just looked bemused.
I got the impression that the idea of doing your own bike maintenance was a step too far for them.
One of them did call me 'bro' though, so it's all good.