-
I suspect they are keeping a supply increase up their sleeve to try to dampen the effects of a prolonged global financial crisis.
If the shit munchers can't afford to buy any more, you can massage the market by supplying to collectors to an extent.
-
it's all part of startegically managing the brand. it is not about the money/profit. it is about the ongoing stability of the business
-
They don't need to increase supply. Rolex is set up as a charity (no corporate tax) so more money more problems. All they have to do is increase prices and they are doing that.
I was surprised a couple of years ago to see the prices of other brands had caught up with Rolex, compared to 10-15 years ago when they were about the level that the flippers have them at now. If anything Rolex have been slow to increase prices in line with the market and flippers have stepped in. Of course it used to be just the Daytona that was permanently +£2k on the secondary market but now they've made the magic happen with all the sports models. They must have figured out how the supply chain numbers work.
You are reading a single comment by @Kirth and its replies.
Click here to read the full conversation.
Stonehedge
swedeee
Airhead
@Kirth
I'm surprised they just don't increase supply and set the prices at what flippers charge
Destroy the flipper market and keep the profit. I fail totally to see how this situation is any good at all for Rolex