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My reading was that the referendum would have been on the existing deal, not the whole 'we'll get a new one in 3 months then referend that'. That's a clearer message (at whatever point they might have stated it - May's or Johnson's deal) - 'This is what Brexit looks like - now you can decide if it's what you want.'
villa-ru
The problem now is that everything is hindsight - on a subject that was totally unknown and misunderstood. Eg who knew about A50? Irish Boarder? Etc.? Etc?
My reading was that; 1. The uncertainty made them look weak, and 2. reaching their final position earlier whilst making it 100% about the Tories.
Point 1. is unarguable. Point 2.... I still think the length of the msg would always have been a challenge.
As ever with Blair opitics is all. And if we're having a bitching sesh then I draw a firm line to our current discourse of lies and fake news that started with him and Campbell.