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Dammit-
Simplify the message. Get Brexit Done. No detail in the manifesto. Nothing to challenge.
Attack the other side. Scatter lies all over the shop so that the other side spends all its time answering those lies and not in getting its message out.
I think at this point the moral high ground can wait until they win an election.
Festerban
Bit saddened that 'lets start a race to the bottom' is being touted as the best tactic. Also saddened that it's probably true