I think you have to pick a small number of issues that everyone cares about (NHS, housing, employment maybe) and relentlessly hammer the opposition on their record on these things, at a local, regional and national level. And don't allow the opposition to blame their own failings on for e.g. immigrants.
I think you have to pick a small number of issues that everyone cares about (NHS, housing, employment maybe) and relentlessly hammer the opposition on their record on these things, at a local, regional and national level. And don't allow the opposition to blame their own failings on for e.g. immigrants.