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That article made me wonder if too much emphasis is put on what the message is rather than how to get the message out.
The door to door canvassing and mass participation of activists seems to be a “thing” for Labour: bussing people around the country to knock on doors etc. The ability to mobilise people is taken as evidence of wide support.
However a 2 minute doorstep conversation isn’t going to materially shift the view of someone that sits in front of Facebook for 4 hours a day every day.
He literally addresses that point in the article though.
Not saying I have the answers like.