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The power of hearsay, when supported by 'photographic evidence', has been multiplied exponentially by social media.
Rather on the platform provided by social media, by agencies that are leveraging and exploiting this aspect for their own / their clients' gain.
Labour / everyone not Tory, has apparently continued to fail to confront this, let alone embrace it.
That's a(nother) failure of leadership.
I had to point out to Dad that the 'photo of boy on floor is fake' was fake. The power of hearsay, when supported by 'photographic evidence', has been multiplied exponentially by social media.