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The choice of who a voter would like as their MP, and why a voter would like them is up to the voter.
Ultimately though, what that voter is voting for is the person, hence their name being in big letters. That's the legal up and down of it.
If I had my way, party names wouldn't be on the ballot papers, just the candidate names, but I can see why they are, and the issues it would cause if they weren't.
MrDrem
Is that neccesarily the case? Surely it depends on a personal decision of the voter. Some will vote for an MP because they believe they will do a good job at representing their local interests on a wider scale and therefore are voting for the candidate and their policies and promises on a local level. Others may vote for a wider idea of trying to get a party into power as they follow their overarching policies and believe that the government should be run by the party of that MP. Plenty of people vote for an MP that they do not agree with in order to get the party in to power no?