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Eejit
snottyotter
Not $2bn - that's only %15. Total is ~$10bn!
I mean, it's fucked. They've sold 577,000 bikes at £2000 each which is a bit over £1.1bn. If every single bike owner is paying the £39/mo fee that's £270mn revenue annually. Then there's another ~$9bn of mysterious value somewhere in there which I guess represents "potential". From the $9bn potential they lost $1.6bn because of this single advert that's been viewed a mere 2 million times.
I don't pretend to know anything about shares or business but clearly something's very wrong with the system that allows these massive billion-dollar blunders in share prices/tech IPOs/etc. Some people have too much money I guess.