What time is it? Watches and horology

I'm in agreement with the artist... But for that reason I can see the stupid watches being a hit.

Reminds me of Hublot making a number of watches to commemorate the first ascent of the Matterhorn.

To cut a long story short, after the climbers summited, a rope snapped on the descent and four men fell to their deaths. The broken rope is an exhibit in a museum near to the mountain.

Somehow, Hublot managed to convince the museum to give them some of the rope so they could include some strands in the display case back of the commemorative watches.

Quite apart from the weirdness of wearing a watch containing a bit of rope that snapped and killed four people, quite a few people were pissed that an artefact from an incident that is regarded as birthing the modern mountaineering movement has been used to sell watches.

Strangely never heard of that.
Semi-CSB time. I know one of Tals brothers, Ben, who owns the best and coolest bikeshop in Copenhagen, Ben Ben, where they sell absolutely amazing steel and Ti frames build by another brother, Ari. Cool family.