• I once went to Riva Sport to buy something direct, cos I couldn’t find anyone with a bog standard rim they supposedly supplied to retailers.

    It was in this wierd house with a mahoosive fence round it and mirrored windows on the Harlesden gyratory. Looked like it could be a brothel or a drug lord’s house.

  • Looked like it could be a brothel or a drug lord’s house

    It seems that the people behind Riva and the many associated companies were equally bold. Have a look at their early 1960s patents and trademarks case over Evian logo water bottles.
    To be fair, they made a go of it for 60 years picking up the distribution scraps left by the bigger boys.

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